DIPLOMA IN TOURISM MANAGEMENT

The Diploma in Tourism Management, also called the TOURISM FOR PEACE PROGRAM is a cooperative educational venture with several other institutions of higher learning around the Mediterranean Basin. The entire program is under the umbrella of UNESCO’s University of Tourism and Culture for Peace. The participating institutions are connected with each other by satellite through an interactive video-conferencing communications system. These institutions are: Bethlehem University (Palestine), Ben Gurion University (Israel), the "Institut International de Formation au Tourisme" (France), and the "Institut des Hautes Etudes de Management" (Morocco).

The fundamental principle of this program is to prepare young people for all aspects of the tourism industry by offering integrated training courses in the professions of the tourism industry which will give the students basic knowledge and skills in three areas: how to develop tourist sites in a spirit of respect for the physical, cultural, and human environments; how to innovate in the design; implementation and creation of new tourism products; and how to best manage sites, host structures, groups of people, and processes.

Tourism for Peace is a three-year program of studies and internships. Upon successful completion of the program students will earn an international diploma recognized by UNESCO and the World Tourism Organization, and the Bethlehem University Diploma of Tourism Management.

Paradigm of Courses

First Year
FALL SEMESTER		CR	SPRING SEMESTER		CR
TRPC 101	Hebrew I	3	TRPC 102	Hebrew II	3
TRPC 105	Computer Applications I	3	TRPC 106	Computer Applications II	3
TRPC 121	Introduction to Tourism	2	TRPC 126	Arts and Culture	2
TRPC 122	Communication and Exchange	2	TRPC 127	Mediterranean Hist. and Civil.	2
TRPC 123	Sociology of Tourism	2	TRPC 132	French II	3
TRPC 124	Economics of Tourism	2	TRPC 125	Tourism, Environment and	3
TRPC 131	French I	3		Local Development
Second Year
FALL SEMESTER		CR	SPRING SEMESTER		CR
TRPC 133	French III	3	TRPC 134	French IV	3
TRPC 201	Hebrew III	2	TRPC 200	Cross Culture Studies	3
TRPC 202	Human Resources Mgmt.	3	TRPC 202	Hebrew IV	2
TRPC 205	Computer Applications III	2	TRPC 210	Computer Applications IV	2
TRPC 209	Introd. To Hospitality Mgmt.	3	TRPC 251	Introduction To Accountancy	3
TRPC 221	Analysis of Tourist Sites	2	TRPC 261	Marketing	3
TRPC 306	Tourism Law	3	TRPC 271	Management of Transportation	3
Third Year
FALL SEMESTER		CR	SPRING SEMESTER		CR
TRPC 212	French V	3	TRPC 213	French VI	3
TRPC 307	Resort Management	3	TRPC 300	Layout and Mgmt of Space.	2
TRPC 308	Financial Mgmt. of Tourism	2	TRPC 311	Senior Tourism Project II	4
TRPC 310	Senior Tourism Project I	3	TRPC 312	Tourism & Local Environment	2

     

Description of courses

TRPC 101, 102 Hebrew I, II (Cr. 3 each)

These courses introduce students to the Hebrew Language presenting a foundation in the written and spoken characteristics of the language

TRPC 105, 106 Computer Applications I, II (Cr. 3 each)

Knowledge of computer hardware and software, PC concept and network concept are covered.

TRPC 121 Introduction to Tourism & Local Tourist Activities (Cr. 3)

This course aims to define the content of tourism by placing it in the general context of social evolution, the use of free time and developments in transportation.

TRPC 122 Communication and Exchange (Cr. 3)

This course aims to analyze the content of tourism as it represents communication and exchanges between groups and people with different cultures and/or ways of life, and to analyze the manner in which tourism can set up relationships to their mutual benefit.

TRPC 123 Sociology of Tourism (Cr. 3)

This course aims to learn the main movements of tourists at international and national levels, how they develop, the aspirations and ways of life of tourists.

TRPC 124 Economics of Tourism (Cr. 2)

This course aims to consider tourism as a major economic activity by associating with different sectors of economic activity: transportation, insurance, accommodation, leisure activities, health care, etc.

TRPC 125 Tourism Environment and Local Development (Cr. 2)

This course aims to analyze in what ways tourism is a factor for economic development at the local level, and how to reinforce the role of tourism as a factor of sustainable development where it still often appears to be a source of almost unbearable tension for certain countries and certain populations.

TRPC 126 Arts and Culture (Cr. 2)

This course aims to present relationships between cultures, the arts and civilizations through examples from the Mediterranean world taken in the widest sense of that word. This understanding is sought not only as an aid in the management of tourism products but also in order to understand environments and populations, irrespective of one’s individual involvement in tourism.

TRPC 127 Mediterranean History and Civilization (Cr. 2)

This course aims to learn the history and geography of the Mediterranean Region and the cultural heritage of each country, to discover tourism products and services.

TRPC 131, 132, 133, 134 French I, II, II, IV (Cr. 3 each)

The objectives of these courses are to integrate former learning and to improve reading and writing skills.

TRPC 200 Cross Culture Studies (Cr. 3)

The purpose of this course is to identify which factors play a role in determining a vision of others cultures. The following areas will be developed: intercultural perceptions, cultural bias, cultural shock, and understandings with which to distinguish cultures. In addition students will study intercultural management and marketing and cross-cultural communication.

TRPC 201, 202 Hebrew III, IV (Cr. 3 each)

These courses are a continuation of Hebrew I and II with emphasis on the spoken language pertaining to Tourism.

TRPC 202 Human Resources Management (Cr. 3)

This course aims to provide an understanding of the role of the management of people at work, and to introduce particular management styles, structures.

TRPC 205, 210 Computer Applications III, IV (Cr. 2 each)

These courses provide information on the latest systems used in the travel, hospitality and tourism industry.

TRPC 209 Introduction to Hospitality Management (Cr. 3)

Basic principles of planning, organizing, directing, and controlling human and physical resources will be addressed. Students will also learn how these principles can be applied to maximize the organizational effectiveness of hospitality and tourism business.

TRPC 212, 213 French V, VI (Cr. 3 each)

These courses are a continuation of French for Tourism with emphasis placed on conversation.

TRPC 221 Analysis of Tourist Sites (Cr. 2)

Visitor attractions are at the heart of the Tourism Industry. They are the cores of the Tourism product and the desire to visit them motivates the majority of tourist trips that are taken each year.

TRPC 251 Introduction to Accountancy (Cr. 3)

Fundamental accounting principles and procedures applied to the hospitality and service industries are covered. The course also includes study of the uniform system of accounts, financial statements, special purpose journals and subsidiary ledgers unique to the hospitality, travel and service industry.

TRPC 261 Tourism Marketing (Cr. 3)

This course applies the theory of direct marketing and service marketing for practical use in the Tourism Industry. Concepts analyzed include marketing mix components of products - presentation communication and distribution - customer retention, service deliveries, systems and Internet-based strategic marketing applications. Case studies show how direct marketing and service marketing can be used by a variety of travel and tourism related service suppliers and vendors.

TRPC 271 Management of Transportation (Cr. 3)

This course discusses professional techniques and practices of foreign and domestic tourism, all travel delivery systems and tourism destination developments.

TRPC 300 Physical Layout and Management of Space (Cr. 2)

Development of efficient workspaces for hospitality and tourism operations, with emphasis on space utilization, human factors, ergonomics, environmental concerns, and development of workflow patterns with functional areas and the facility as a whole are covered. Introduction to the use of computer - aided design (CAD) to generate dimensional drawings is also studied.

TRPC 306 Tourism Law (Cr. 3)

This course aims to provide a thorough introduction to the general principles of law relating to the hospitality and tourism industry with particular emphasis on the legal regulations affecting the industry.

TRPC 307 Resort Management (Cr. 3)

This course aims to analyze the latest developments in the field and discuss the impact of political, economic, social and technological changes in resort complexes.

TRPC 308 Financial Management of Tourism (Cr. 2)

This course provides information on financial decision making, strategies, investments in current fixed assets, financial instruments and capital markets using management tools in analyzing operational effectiveness of various hospitality and tourism industries. Case studies are analyzed.

TRPC 310, 311 Senior Tourism Project I, II (Cr. 3 each)

Students are required to create, develop, organize, prepare and launch a tourism project of their own choice.

TRPC 312 Tourism and the Local Environment (Cr. 2)

This course examines the relationship between tourism and the environment, the criteria for tourist site selections and the mechanisms for creating harmony and reducing conflicts between tourism development and environmental protection.