You are logged out -> Log in

Bethlehem University Vocational Training Curriculum for the Tourism Industry

Communications Cluster

COM-110 Module: Cross Cultural Communication Skills

Module Description & Objectives:

In this module, students will be familiarized with the core intercultural communication competencies necessary to deliver exceptional service in the hospitality industry. Students will assess their individual cross-cultural knowledge and skill and learn techniques for recognizing and accommodating for cultural differences in communication styles. Through in-class practice, students will improve their skills at communicating with guests and co-workers from around the globe.

Module Learning Outcomes:

Upon satisfactory completion of this module, a participant should have the ability to: 

  1. Understand and overcome stereotypes in communication through increased self-awareness and awareness of the aspects of culture
  2. Recognize and adapt to cultural differences in verbal communication
  3. Recognize and adapt to cultural differences in non-verbal communication
  4. Develop an action plan to improve their cross cultural awareness and communication in service of guests

Prior Learning/Prerequisites:

Program Duration & Capacity:

2 sessions of 4 hours for a total of 8 hours

Maximum capacity of 24 participants

Hassan Costantini
Manager of Planning & Business
Phone: (+970) 2 2741241 ext 2430



Bethlehem University in the Holy Land
Phone: +972-2-274-1241
Fax: +972-2-274-4440
Bethlehem, Palestine
Bethlehem University Foundation
Phone: +1-240-241-4381
Fax: +1-240-553-7691
Beltsville, MD USA