http://www.google.com/onlinechallenge/past/winners-2013.html

2013 Google Online Marketing Challenge Winners

Global Winner 

The Global Winning team comes from the University of the Philippines in the Philippines, under Professor James Ryan Jonas. The team of Jeanina Melissa K. Tee, Martin Joseph Alexandre R. Gonzaga, Wesley Paul S. Cortez, Francis Louie M. Karunungan, Nigel Willamson T. Lee and Erika Kathleen A. Uy worked with Sun Cruises Philippines, which specializes in providing ferry as well as tour services to Corregidor Island.

Regional Winners

The Asia Pacific Winner comes from Asian Institute of Management, under Professor David Gulliver Go in the Philippines. The team of Kaushal Pilikuli, Madhu Konanur Venkataram, Sangamesh Desai, Matthew Chua and Pratik Piyush worked with the Happily Unmarried based in India, specializing in selling unique lifestyle products.

The Americas Winner comes from the University of Houston in Texas, under Professor Steven Koch. The team of Heather Nguyen, Jason Ruth, James McLellan and Adam Jalfon worked with Children’s Museum of Houston, a non-profit with the mission of “Transforming communities through innovative, child centered learning”.

The Europe Winner comes from the Turku School of Economics in Finland, under Professor Joni Salminen. The team of Nina Tapiol, Iida Vanhanen, Saana Häkkinen, Veera Engren and Laura Aho worked with gTIE, a Finnish designer of innovative and stylish design neckwear and fashion accessories.

The Middle East/Africa winner comes from the Mansoura University in Egypt, under Professor Heba Mahmoud Elsabaa. The team of Ahmed Ali Abdelbakey Ali, Ahmed Mohamed Elzahy, Bahr Yassien Ahmed worked with Aldaryan, a foundation for the free distance learning academy.

Google+ Social Media Marketing Awards

This year's global winner comes from James Madison University under Professor Theresa B. Clarke. The team of Lindsay Hayes, Shay Meadows, Lauren Mason and Cortney Marchetto worked with Valley Preferred Cycling Center.

The Americas Winner comes from Pepperdine University, under Professor Brian Hemsworth. The team of Ian Garcia, Casey Chock and AC Wichstrom worked with Shane’s Inspiration, a a non-profit organization, which builds inclusive playgrounds for children of all abilities.

The Europe Winner comes from Poznan University of Economics in Poland, under Professor Wojciech Wiza. The team of Adrian Gasiński, Ilona Sadłowska, Hanna Pietruszyńska, Marta Musiał, Olga Żytkowiak and Maciej Żytkowiak worked with Kino Muza, one of the oldest cinemas in Poznan (Poland).

The Middle East/Africa Winner comes from Bethlehem University in the West Bank, under Professor Nadira Alaraj. The team of Hind Abu Shkhadim, Lina Sleib, Margaret Al Sous, Ala' Suboh and Laila Elzoghier worked with TAM, a non-profit for empowering women through media.

Unfortunately, this year none of the Social Media Marketing campaigns submitted by teams from Asia & Pacific region met the bar.

Social Impact Awards

1st Place is awarded to Jeremy Vogan Joshua Baugher, Scott Guengerich, Melissa Allen and Baris Bilek, who were taught by Professor Theresa B. Clarke at James Madison University in the United States. The team partnered with The Augusta Regional SPCA, an animal rescue shelter.

2nd Place goes to Lennart Kiefat, Aurelija Vaitkute, Svenja Bierwirth, who were taught under Professor Tobias-Benedikt Blask from Leuphana Universität Lüneburg in Germany. This team partnered with Futurepreneur e.V, a non-profit educating children and young people about being self-employed.

3rd Place is awarded to Chris Foster, Carla Reese, Kelcey Troxell, Xavier Pickett, Craig Honeycutt and Dale Richards, who were taught by Professor Theresa B. Clarke at James Madison University in the US. This team partnered with the Virginia Quilt Museum, a non-profit institute dedicated to celebrating and nurturing the quilting heritage of Virginia.

Team Results

Congratulations to all teams who have participated in the 2013 GOMC. Below you may find the list of 2013 participating teams and their ranking.

Process Overview and Ranking

To come to these ranking, we ran an algorithm that examined over 35 different variables within an AdWords account to determine the top teams. Next Expert Googlers reviewed pre-selected accounts to determine the top 5 in each of the four regions. As the last step of the judging process, the GOMC Global Academic Panel selected winners based solely on the quality of a team’s written reports. In cases where a team of one of our Academic Panelists made through the algorithm stage, the academic was automatically excluded from the entire judging process.

The ranking for teams placing outside the group of 2013 Winners are solely based on the algorithm calculation results.

Strong: Teams who demonstrated strong AdWords proficiency and understanding of online advertising.

Good: Teams who created campaigns yielding good to fair results across the board.

Needs Improvement: Teams who created campaigns yielding average to weak results.

Disqualified: Teams who spent an insufficient amount of their budget, their campaigns ran for too long or too short, didn't provide sufficient information for competitive algorithm calculations.

Ratings are listed in conjunction with the AdWords Customer ID (CID) of each competing team. Teams can search the listings below for their CID to see how that have ranked. Use the ‘Find’ function in your browser to see your team.

Windows users: Press the Control key + F and type your CID (XXX-XXX-XXXX)

Mac users: Press the Apple key + F and type your CID (XXX-XXX-XXXX)