With a degree in English Language, Literature, and Communications, we can prepare and train qualified people who have a strong command of the English language, knowledge, and the necessary skills to effectively communicate using electronic/digital technology.
There is a clear need for such skills in many sectors such as:
- Public Relations departments
- Public and/or government agencies and ministries
- Hospitality and tourism industry
- Business and marketing
- NGO and INGO sector
- Private sector
Program Description
The Bachelor of Arts degree in English Language, Literature, and Communications is a four-year program at the undergraduate level that offers students the opportunity to engage in the study of English and communications. The program aims to provide students with a strong foundation in English language and linguistics as well as a critical understanding of English and World Literature while developing 21st century communication skills that can be utilized in numerous contexts and professions.
Goal 1: Equip students with linguistic knowledge of English as a world language
Learning outcomes:
- Distinguish different linguistic concepts and terms
- Demonstrate common knowledge of linguistic universals
- Analyze language at different language levels (phonological, morphological, syntactic, semantic and discoursal)
- Communicate core academic knowledge through the different written, electronic/digital, and oral mediums
- Compare languages (English and Arabic) within the same linguistic framework
- Conduct language-based research that follows APA standards and format
Goal 2: Equip students with skills in literary theory, analysis, and interpretation
Learning outcomes:
- Demonstrate knowledge of literature as a discipline with all its elements and terminology
- Demonstrate core academic knowledge of a range of literary texts in English from the medieval period to the present day
- Identify and use key concepts and theories in literary criticism and theory to interpret literary texts
- Employ higher-level thinking skills in approaching literary and critical texts
- Conduct literature-based research that follows MLA standards and format
Goal 3: Equip students with 21st century communication skills
Learning outcomes:
- Demonstrate knowledge and understanding of global theories in communication
- Identify the role of communications in the field of public relations and within and across organizations of various kinds
- Produce and edit high quality oral, written, and electronic/digital forms of communication (English and Arabic)
- Create content for communication purposes
- Employ research skills to strategically plan and execute communication campaigns
- Identify and utilize the correlation among culture, media and communications
Goal 4: Equip students with transferable skills and attributes
- Demonstrate solid core knowledge in their academic field of study that prepares them for a career and/or to pursue graduate studies
- Exhibit independent thinking and logic in the capacity to lead significant lives, make sound choices and decisions, work effectively in teams, and respond creatively to a variety of challenges in their environment
- Function in their role as citizens who understand local and global issues that concern humanity and who can effect positive change in the situations and environment in which they operate.
